In media texts, there are different types of audiences. One way to describe audiences, is by categorising them as an active audience or a passive audience.
A passive audience is usually very easily manipulated, which means that they take in what ever the media text tells them and they will believe it and they will not bother to question what the have been told. Furthermore, a passive audience will not typically take interest in what they are watching or listening to they will usually only half watch/ listen to what ever they are doing.
Alternatively, a active audience is typically engaged in watching they are watching. They will usually look into what they are watching and try to take interest, if they like it then they will typically become a fan of what they are watching and become very involved in learning more about what they watch.
Passive Audiences- The Hypodermic Needle Theory
- Audience members tend to react to what they are they watching or listening to.
- The theory was created in the 1930's.
- They all passively receive messages about watch they are watching.
- Audiences are easily manipulated.
- The media will effect their thoughts and their behaviour.
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